Hm samarbete 2021
Working in countries with intense textile production, such as China and Turkey , has sparked water awareness in these regions.
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This means addressing water risks in their supplier factories — spreading water stewardship practices further in the industry. When our water journey with WWF started, we were exploring unknown territory. Today, we are glad we were bold enough to take those steps. Water is essential for all life on Earth. But problems with freshwater availability and contamination are spreading across the globe.
Today, around 2,3 billion people live under water stress. In addition, World Economic Forum has ranked the water crisis among the ten top risks facing our society.
A decade of water stewardship
Many industries, such as the fashion industry, is reliant on abundant amounts of clean water, but often also contributes to the contamination of it. It is therefore vital that the private sector takes responsibility and come together with business peers, policy makers, NGOs and communities to deal with these challenges. A company needs to address the water impact, but for river basins where multiple users are based, this will not be enough.
Water is a shared resource and to make it sustainable, all water users in a river basin must work together. STEP From Water Awareness to Action The fir st important step of becoming a water steward, is to gain an understanding of the water challenges, how these are impacted by the business, and then take measures to address them. If shared water challenges are to be truly solved — we need to stand united in addressing them.
It has also meant working actively in river basins in China and Turkey , exploring ways to raise water awareness, support a transition to cleaner technology and get actors involved in collective action.
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Work in these geographies has catalyzed broader basin efforts by other brands and even resulted in engagement on sustainable apparel at a national level. Collective action, Steps taking a lead on collective action. Collective action, Steps how work aligns with SDG6. Between , the partnership engaged in river basin work in the Taihu area in China.
The work targeted suppliers, policy makers, local communities and brands — ranging from supplier trainings and scalable industry park programs, to initiating meeting forums where joint water challenges could be addressed. Following the initiative, WWF Turkey and the partnership released a guide demonstrating clean tech best practice to encourage other textile suppliers and brands to invest in clean tech.
The reports acted as a catalyst for a new program set to focus on water issues. Fresh water from this area provides crucial clean drinking water for millions of people. But this landscape and its health as an important freshwater catchment area is under threat due to human activity. Read more. Read MORE. Water challenges can never be solved by a company or organization alone.
The first important step of becoming a water steward, is to gain an understanding of the water challenges, how these are impacted by the business, and then take measures to address them. The fashion and textile industry has a critical role to play in supporting SDG 6 commitments, not just around reducing its own impacts but also in supporting other actors, including governments in achieving water goals.
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All industries face water risks, but risks vary given the context of industry and its locations. Setting relevant water targets for a company is challenging, as they must support strategic corporate goals while also account for shared water challenges in different contexts. Have resources and funding in place early — if possible, overestimate for unexpected events.
Unchartered work can be difficult to foresee, and might, if not prepared for, bring work to a halt. Organizations have different cultures, purposes and visions, which can, in a partnership like this, be a challenge. Having transparency and keeping focus on shared goals, can help you stay on track. Tools and models can bring guidance, but one always need to work locally to understand key issues and involve local stakeholders to find relevant solutions.