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F or folks of a certain age, Volvos were boxy for most of their lives. It was only until around that that started to change, the net result being fairly swoopy looking Volvos today—at least the sedans and the wagons.
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A success in its own right, but it was time for an addition to the family. The new car was announced in February , and the company relayed that deliveries were to begin in August of that year. Volvo was initially kind of sneaky with details, saying early on that it would be a larger and roomier four-door model. It was put together in their spare time and during lunch breaks, believe it or not.
A not-so-big, big deal
The car was officially introduced at the annual dealer conference in August of It was powered by a 1. Displacing 1, ccs, it had 60 hp DIN at rpm. Its public debut was on September 1st and 2nd, , in Orebro. Deliveries were stated to begin in early These cars were the first ones where Volvo began touting safety features.
Among the items helpfully pointed out in showroom brochures and period advertising were a padded instrument panel and front seat belt anchorage points. Seat belts themselves were not quite yet a standard feature, but many Volvo dealers fitted them prior to sale. Deliveries to paying customers began during February and March of Each new car had an inside hood release, rather uncommon for the time.
Home market cars were dubbed Amazon, but due to the name being registered by Kreidler, a West German motorcycle company, cars exported were marketed as the or Of course, as was typical of Volvo, refinements began almost from the get-go. A two-door model appeared in October , it was dubbed The station wagon estate car to you Brits debuted in February Front disc brakes became standard on models, while a new grille, ventilated wheels and chrome plated stainless steel hubcaps were also new.
In , the B18D sports engine increased horsepower from 90 to Initial versions had dual carburetors and 85 hp. After the all-new and boxy!
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The four door model disappeared after the model year. And the station wagon was no longer catalogued after , when the replaced it. In swan song , only the two-door sedan remained in the sales brochures. The and flossier were replacing it, and while Volvo long had a habit of keeping older models in the roster well past new model introductions the lasted all the way to , nine years after the Amazon first appeared , it was finally time to go.
The final Amazon was built on July 3, And it was immediately transferred to the Volvo Museum for posterity. All told, , sedans, , coupes and 73, station wagons were built.
Why the all-electric Volvo EX30 is such a big deal
Not a bad run. This tan S was mint, pretty, and especially compelling to your author. Story by Thomas Klockau. Thomas Klockau © Provided by Hagerty Media.